照明類商品名稱

買家訪問詳情頁面時(shí)，首先看到的是您的商品名稱。 您的商品名稱是否為買家提供了正確的信息？他們是否繼續(xù)瀏覽您的詳情頁面？

根據(jù)商品名稱中的字詞在搜索結(jié)果中顯示您的商品。 簡潔相關(guān)的商品名稱將提高商品的瀏覽量。 務(wù)必檢查商品名稱的格式一致性和準(zhǔn)確性。
 
* 當(dāng)您發(fā)布子項(xiàng)商品時(shí)，請(qǐng)充分描述每項(xiàng)商品，以確保它們出現(xiàn)在瀏覽和搜索結(jié)果中。 商品名稱中的每個(gè)單字自身是可供搜索的。 例如，假設(shè)您的商品名稱是“球型 5210801 節(jié)能臺(tái)燈，黑色”。  因?yàn)槊Q很詳細(xì)，所以在您增加額外詞語之前，該商品已經(jīng)有很好的搜索詞了。

根據(jù)下列指南創(chuàng)建商品名稱，留下良好的第一印象

創(chuàng)建出色名稱的小竅門

[品牌] + [型號(hào)#] + [型號(hào)名稱] + [尺寸/樣式] + [商品類型] + [顏色] (+ [#]"-包")

示例：

• 球型 5203801 節(jié)能臺(tái)燈，金屬銀

• Murray Feiss F1879/1BRB Maison de Ville 單燈小型 DuoMount 枝形吊燈，英國黃銅，帶棱柱形玻璃水晶。

• 優(yōu)質(zhì)地面照明 GL6543-BK-GLI 林肯公園 Tochiere，帶乳白色玻璃散射器，黑色

注意： 商品名稱若包含貴司信息或甩賣訊息，可能給賣家賬戶帶來負(fù)面影響。 

示例

好：

差：

Titles in Lighting

Your product title is the first thing customers see when visiting your detail page. Does your title provide the customer with the right information? Will they continue looking at your product offering?

Amazon uses the words in product titles to display your products in search results. A concise and relevant title will drive traffic to your product. Always check titles for consistent format and accuracy.

When you list your child products, fully describe each one so that they are all included in browse and search results. Each individual word in the Product Name is searchable by itself. For example, suppose your product name is "Globe 5210801 Energy Saving Desk Lamp, Black". Because the product name is very detailed, this product already has a good selection of search terms even before you add the additional terms.

Follow the guidelines below to create product titles that make a good first impression

Table 1. Tips on how to create a great title

Do

Do Not

Capitalize the first letter of each word (but see exceptions under Do Not) Use numerals (2 instead of two) Avoid dashes, use commas For bundled products, state the value in parenthesis as (pack of X) Keep it short, but include critical information 50 characters maximum

Do not include price and quantity Do not use ALL CAPS Do not capitalize: Conjunctions (and, or, for) Articles (the, a, an) Prepositions with fewer than five letters (in, on, over, with, etc.) Do not include seller information Do not include promotional messages such as "sale" or "free ship" (use Promotions to include messaging) Do not use your seller name for Brand or Manufacturer information, unless your product is Prie Label Do not include symBols in your listings (such as ! * $ ?) Do not include subjective commentary such as "Hot Item" or "Best Seller"

[Brand] + [Model #] + [Model Name] + [Size/Style] + [Product Type] + [Color] (+ [#]"-Pack")

Examples:

• Globe 5203801 Energy Saving Desk Lamp, Metallic Silver

• Murray Feiss F1879/1BRB Maison de Ville One-Light Mini DuoMount Chandelier, British Bronze with Prismatic Glass Crystals

• Good Earth Lighting GL6543-BK-GLI Lincoln Park Tochiere with Opal Glass Diffuser, Black

Note: Including your company information or sale messaging in your product titles may negatively impact your seller account.

Examples

Good:

Bad:

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。