wish平臺ProductBoost推廣活動之確定預算及示例-ESG跨境

5. 確定您的活動預算。您的預算可能取決于以下因素：推廣活動的持續(xù)時間、即將到來的節(jié)日和特別活動，以及您要推出的新品數(shù)量。商戶平臺還在底部為您展示了計算預算上限的公式。

請注意，ProductBoost 推廣活動設有每產(chǎn)品每日最低預算。如果您設置的預算低于此最低預算值，系統(tǒng)將顯示錯誤消息：“預算必須大于或等于 US$X”（X 值基于最低預算和活動持續(xù)天數(shù)）。

目前，部分商戶可享受限時 ProductBoost 優(yōu)惠項目：獎勵預算。具體而言，若這些商戶在 ProductBoost 活動中設置的每產(chǎn)品每日預算高于特定閾值（具體閾值將在商戶平臺的“設置預算”部分顯示），他們就可以選擇領取相應的“獎勵預算”?！蔼剟铑A算”優(yōu)惠具體如下：

• 商戶可在原先設定的活動預算基礎上，選擇添加“獎勵預算”。

• “獎勵預算”額度是您設定的 ProductBoost 活動預算的30%。

• 此項限時優(yōu)惠中，“獎勵預算”額度中50%的費用將由 支付。

示例： 

某商戶的店鋪可使用“獎勵預算”，且其將 ProductBoost 活動預算設定為20美元（此例中的閾值是15.2美元，見下圖），那么其可添加的“獎勵預算”額度為6美元（20美元的30%）。在此情況下，如果該商戶勾選了“我希望獲得獎勵預算”復選框，則可為此 ProductBoost 活動添加的總預算為：20 + 6 = 26美元（如下圖所示）。如果此 ProductBoost 活動最終花費了26美元的總預算，則“獎勵預算”中的3美元（6美元的50%）將由 Wish 支付。

填寫完上述所有信息后，請點擊“保存活動”。

祝賀您！現(xiàn)在您已經(jīng)成功創(chuàng)建了您的第一個推廣活動。您可以前往“ProductBoost”>“所有活動列表”查看正在進行的推廣活動。

通過 API 創(chuàng)建 ProductBoost 推廣活動：

如需詳細了解如何通過 API 創(chuàng)建 ProductBoost 推廣活動，請訪問以下 API 文檔：https://merchant.wish.com/documentation/api/v3/reference#operation/createCampaign。您也可以參閱 ProductBoost API 總覽文檔，了解其他可以通過 API 實現(xiàn)的 ProductBoost 相關工作。 

通過上傳 CSV 文件創(chuàng)建 ProductBoost 推廣活動：

請參閱此分步指南，了解如何通過上傳 CSV 文件創(chuàng)建 ProductBoost 推廣活動。

如需詳細了解如何優(yōu)化 ProductBoost 推廣活動，請參閱“ProductBoost 最佳實踐”！

5. Determine how much you are willing to spend to get your products in front of more customers. Your budget may depend on factors such as: duration of the campaigns, upcoming holidays and special events, and the number of new products you are launching. We will also show you the formula of calculating your maximum budget on the bOTTOm.

Note that there’s a minimum budget per product per day required. If you set a budget that is lower than the minimum budget threshold, you will receive an error message that states “Budget must be greater than or equal to $X” (X is based on the minimum budget and the number of days you decide to run the campaign).

An additional limited-time promotional offering called Reward Budget is currently available to select merchants. Specifically, select merchants can claim the Reward Budget discounts if their ProductBoost campaign budget is set at above a certain threshold per product per day (the exact threshold amount will be shown to merchants in the “Set a budget” section in Merchant Dashboard). Reward Budget offers the following discounted budget:

• Merchants have the option to add the Reward Budget to the budget amount they set for a campaign.

• Reward Budget is an additional 30% of the ProductBoost campaign budget that merchants set.

• Wish covers 50% of the cost of the Reward Budget.

Example: 

A merchant with access to Reward Budget sets her ProductBoost campaign budget to be $20 (the threshold amount is noted as $15.20 in this case; see screenshot below). The Reward Budget will be $6 (30% of $20). If merchants select the “I would like to receive the Reward Budget” checkbox, the total budget for the ProductBoost campaign would be $20 + $6 = $26 (as shown in the example screenshot below). If all $26 of the ProductBoost campaign budget are spent, $3 (50% of $6) of the Reward Budget will be paid by Wish.

Once you complete all information above, click "Save campaign". 

Congratulations! You just created your first campaign. You will be able to view your running campaigns by navigating to ProductBoost > List Campaigns.

Create ProductBoost campaigns via API:

To learn more about creating ProductBoost campaigns via API, please visit the following API documentation: https://merchant.wish.com/documentation/api/v3/reference#operation/createCampaign. You may also consult the general ProductBoost API documentation for other types of ProductBoost-related tasks you can do.

Create campaigns via CSV Upload:

Please refer to this step-by-step guide for details on how to create ProductBoost campaigns via CSV upload.

For more information on how to optimize your ProductBoost campaigns, read the ProductBoost Best Practice!

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